Gameplay
Timing & Speed
Control timing in your playable ad.
Control timing in your playable ad.
Timer Parameters
If these appear in your dashboard:
| Setting | What It Does |
|---|---|
| Timer Duration | How long users have to play |
| Animation Speed | How fast animations play |
| Movement Speed | How fast characters/objects move |
| Transition Time | How long screens fade in/out |
| Delay Settings | Pauses between events |
Adjusting Timing
- Find timing settings in the dashboard
- Review current values (usually in seconds)
- Adjust to your preferred timing
- Preview the changes
- Save (may require review)
Timing Guidelines
Timer Duration
How long should the playable ad last?
| Duration | Best For |
|---|---|
| 15-30 seconds | Quick previews |
| 30-45 seconds | Standard playables |
| 45-60 seconds | Deeper gameplay |
| 60+ seconds | Complex games |
Tip: Most successful playable ads are 30-45 seconds.
Animation Speed
| Speed | Effect |
|---|---|
| Slower | More dramatic, easier to follow |
| Normal | Matches full game |
| Faster | More energetic, covers more content |
Movement Speed
| Speed | Effect |
|---|---|
| Slower | Easier to control, more relaxed |
| Normal | Authentic game feel |
| Faster | More challenging, exciting |
Common Timing Adjustments
Shorten the Experience
To make the ad quicker:
- Reduce timer duration
- Speed up animations
- Reduce delays between screens
Extend the Experience
To let users play longer:
- Increase timer duration
- Add time bonuses
- Slow transitions slightly
Make It More Accessible
To help users succeed:
- Slower movement speeds
- Longer reaction windows
- More forgiving timing
Why Review May Be Required
Timing changes affect how the game feels:
| Low-Impact Changes | Higher-Impact Changes |
|---|---|
| Transition speed | Game timer duration |
| Visual animations | Movement speed |
| Fade durations | Gameplay pacing |
Review ensures changes maintain a quality experience.
Testing Your Changes
After adjusting timing:
- Play through completely
- Check if it feels natural
- Verify it's not too rushed or slow
- Ensure core gameplay is shown
Related
- Difficulty & Balance - Challenge level adjustments
- Gameplay Values - Point and reward values