Redirect & Store
Control when and how the playable sends users to the app store, plus store links.
Control when users are sent to the app store and which store links are used.
Note: Each playable has different parameters. Below are common examples.
The Three Redirect Moments
A playable can send the user to the store at three independent points. They co-exist — enable any combination.
| Moment | What It Does |
|---|---|
| In-game interaction | Redirect early, based on taps or a game action |
| At game end | Jump straight to the store on win/lose, or show the end card first |
| On the end card | Let a tap anywhere on the end card redirect (not just the CTA button) |
1. In-Game Interaction
Redirect the user after a number of interactions during gameplay.
| Setting | Options |
|---|---|
| Mode | Off · Click anywhere · Custom action |
| Count | Redirect after this many events (e.g. 3) |
- Off — no early redirect.
- Click anywhere — counts taps anywhere; redirects after
Counttaps. - Custom action — counts a game-specific action (defined per game); redirects after
Countof them.
2. At Game End
| Setting | What It Does |
|---|---|
| Auto-redirect on end | On win/lose, go straight to the store (skips the end card). Off = show the end card as normal. |
Use this for a "no end card" flow where finishing the game sends the user directly to the store.
3. On the End Card
| Setting | What It Does |
|---|---|
| Click anywhere (Win) | A tap anywhere on the win end card redirects |
| Click anywhere (Lose) | A tap anywhere on the lose end card redirects |
When off, only the end card's own CTA button redirects. Set independently for the win and lose cards.
Store Links
Both the Android (Google Play) and iOS (App Store) links are set for your game. The playable automatically opens the right store for the user's device. In default deliveries these links come pre-configured.
| Link | Store |
|---|---|
| Android | Google Play |
| iOS | App Store |
Tips
- Click-anywhere paths convert aggressively but can feel pushy — pair a low interaction
Countwith a clear CTA. - Test both win and lose flows to confirm every redirect path opens the correct store.
Related
- End Cards — The final conversion screen
- Buttons — CTA button styling
- Custom Development — Request new redirect logic